In the IAEA safety standards, a ‘consumer product’ is defined as a device or manufactured item into which radionuclides have deliberately been incorporated or produced by activation, or which generates ionizing radiation, and which can be sold or made available to members of the public without special surveillance or regulatory control after sale. Many such products, including irradiated gemstones, are sold in commercial outlets and over the Internet. This Safety Guide outlines the regulatory approach to authorizing the manufacture and supply of such products to the public, including justification, safety assessment and application of the criteria for exemption. The guidance will also assist manufacturers, transport companies and suppliers to comply with regulatory requirements during the life cycle of consumer products, including recycling and disposal at the end of their useful life.