Social Media: Rising to the Social Media Challenge
This fourth webinar will focus on rising to the social media challenge as well as taking advantage of the opportunities provided by social media to strengthen stakeholder engagement efforts in nuclear power programmes. Social media allows for important two-way communication, where organizations not only disseminate information and but also gather key insights into stakeholder needs, feelings, knowledge, and perceptions. During the webinar, international experts will explore areas such as the current trends and challenges in social media, key aspects of a social media strategy, and good practices for optimum online engagement in nuclear power programmes. By attending this webinar, you will be able to:Identify benefits of using social mediaManage and mitigate risks of using social mediaDesign posts to engage your targeted audienceGet experience from case studiesEffectively plan social media activitiesConstructively use social media in the long-term to build trust
